GOOP and InfoWars sell the same dubious pharmacopoeia - but with revealingly distinct marketing strategies [Nikhil Sonnad, Quartz]

The assiduous investigators at Quartz have probed the depths of the merch pages at such hallowed post-science health publications as GOOP, MoonJuice, and InfoWars. Despite the broad distribution of political positions among the celebrities they represent, the parallels in their back-end sales strategies are hard to miss. 

“Moon Juice: Chaga

Our Chaga mushrooms contain bio-active beta glucans [these have been shown to live up to some of their promises] to support the body’s innate defense systems.

Infowars: Caveman True Paleo Formula

The Ultimate In True Paleo Nutrition with Bone Broth, Turmeric Root, Chaga Mushroom, Bee Pollen, and other Ancient Supernutrients [sic, entire sentence].”